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E-commerce has totally blown up, as you all obviously know. When looking for your favorite wares online, one of the most notable websites to turn to is Zappos. Zappos has positioned themselves as a one-stop-shop for women to by all of the latest fashions. In 2010, Zappos has worked to expand their Clothing, Couture, Beauty and Accessories lines, and is constantly growing to fill any shopper’s possible void. Zappos is also a prime resource for shoes from some of the top designers. Now, what would it be like to work at such an e-commerce magnet? We spoke to Eileen Tetreault, Director of Fashion Strategy for Zappos to find out more about the site, about her favorite shoes and about why she loves Zappos. She is one busy lady, but I must say, she has a pretty cool job. Plus, she is recently married, so congratulations to Eileen from The Shoe Goddess team. Now, let’s get to know a bit more about Zappos, and a day in the life. Read the rest of this entry »

Michelle Wendell, Owner of Chic Little Devil Style House, has a job that any fashion lover could only dream of. Running her massive studio, Wendell looks out on a world of couture, from vintage wonders and one-of-a-kind fascinations to ready-to-wear loves and accessories everywhere. Upon walking into Chic Little Devil Style House to meet Michelle, I instantly thought I had just walked into the fashion heaven that I have visited many times in my dream. But, it was no dream. Michelle has put together a true style house, which has become home to our favorite designers and many more that we will watch grow. Michelle is creative, business minded and truly a pleasure to be around. For those of you in Los Angeles, or planning a trip, Chic Little Devil Style House is a must-go-to place for all of your shopping needs, making celebrity style beyond accessible. And for those of you not in Los Angeles, visit the Chic Little Devil online store to satisfy your designer duds needs. In the meantime, get to know Michelle Wendell, the luckiest business owner I know! Read the rest of this entry »

Hellin Kay is one of those women that you meet in life that makes you really understand what the meaning of passion and hard work are. Hellin is not only a photographer, stylist, brand consultant and Editor-in-Chief of a hot, Los Angeles magazine, but she has also held positions at Allure, Spoon Paris, Russian Vogue, Elle, Harper’s Bazaar and most recently was the West Coast Fashion Editor of Women’s Wear Daily. Aside from her extensive knowledge of the style, Hellin is a bundle of laughs, incredibly intelligent, charismatic and the real deal when it comes to a fashion industry mover and shaker who really does it all. So for those of you with real interest in the fashion industry, or even those of you that are a bit curious, take a minute or two, and learn from this amazing woman, who wears many hats in the fashion world.

Name: Hellin Kay

Profession: Editor in Chief/Creative Director of Signature Magazine, Photographer, Stylist and Brand Consultant

Location: Los Angeles/New York Read the rest of this entry »

In case you haven’t noticed, Rupert Sanderson has quickly become one of The Shoe Goddess favorites. There are so many amazing collections out there, and we have amazing PR people like Alexandra Kotsias to thank, for making these collections more accessible to all of us, and all of our readers. I used to work in PR, and I understand the long hours and crazy days that it entails. There are so many amazing publicists out there, and Alexandra is one of them. Always friendly and ever helpful, she makes Rupert Sanderson even easier to love. So, if you have ever thought about PR, or what the life of a publicist is like, check out Alexandra Kotsias and her London PR life for footwear designer Rupert Sanderson.

Name: Alexandra Kotsias
Profession: PR Manager for Rupert Sanderson
Location: Mayfair, London.

Read the rest of this entry »

For our first installment of “In Her Shoes”, we wanted to give you a taste of the life of a celebrity stylist. Tara Swennen has dressed some of Young Hollywood’s hottest including Miley Cyrus, Kristen Stewart and Rumer Willis, to name a few. She also trained under stylist goddesses Rachel Zoe and Andrea Lieberman and has worked on numerous print campaigns as well. With the Emmy’s coming up, we thought we would pick her brain a bit to see what the red carpet holds for us, and what this coming season has in store. So what is it like to be a celebrity stylist? Check it out…

Name: Tara Swennen

Profession: Celebrity Stylist

Location: Beverly Hills, CA Read the rest of this entry »